How to Drive Traffic to your Website
So… you have a great website that you just KNOW that people will love, but how do you get people to visit your site in the first place? Firstly, it’s important to note that you’re not the only person who has felt like this. Believe it or not just about everyone has this problem at some stage. However, the good news is that there are plenty of different ways that you can drive traffic to your sites so that they can fall in love too.
The top ways to get traffic to your website are:
Social networks are extremely important in helping big (and small!) businesses get additional traffic to their website.
If you don’t know where to start we’d recommend focussing on Facebook and Twitter first, perhaps using the WAHMweb Beginner’s Guide to Twitter for Business, although sites such as Pinterest can also work very well if your target market is female.
However, don’t forget that it’s not a good idea to only post messages advertising your site / products. Have a bit of fun with funny pictures for example and then throw in a few posts and tweets advertising your own site.
No matter what niche your site is in, there will be thousands upon thousands of blogs that are related to your site. There’s no harm in contacting the owner of a few sites to ask them if they’d be interested in giving your site a mention (especially if you think that your site will be popular with their readers) or even ask if you could write a guest post for them. You’ve got nothing to lose really, so it’s definitely worth a shot.
If you have the budget for paid advertising to send traffic to your website, start with a PPC (Pay Per Click) advertising system like Google Adwords & the WAHMweb guide to PPC Advertising. This allows you to place ads on other websites (and on Google) in order to get some extra traffic. However, make sure that you don’t rush in to anything too quickly as without proper testing and it could end up costing you a fortune for very little return.
Although blog commenting can sometimes sound quite spammy to some people, there’s absolutely nothing wrong with commenting on blogs every now and again and leaving a link to your own site. As long as you’re adding something useful to the conversation then the owner of the blog will be more than happy to let you mention your site. Generally, it’s recommended that you don’t comment unless you can write at least a paragraph or two in response, as a quick one liner is likely to look like spam and get rejected.
Viral marketing is like a gold mine if you do it right. Although it isn’t always easy to predict what content will go viral and gain you traffic, if you have an idea then jump right in & do it. You may be pleasantly surprised when you see a huge increase in traffic after you post a relevant infographic, funny video or picture for example!
If you’ve got tips and tricks for increasing your website traffic, why not share them in the WAHMweb forum »