Top 10 Tips to Know When Creating an E-Commerce Site
It is tempting to think that setting up an e-commerce site might be a simple or quick way to make money. However, although there is plenty of potential and it is easier than ever to start an online business from home, do not underestimate the complexity in making it a success. Here are some tips to help you get started.
10. Test you product prior to launch
There is nothing worse than creating a shiny new website and realising that there is little demand for your product. Set up a holding page with a sign up function and use Google Analytics or Adwords to test out the response.
9. Select a reliable web host
There are plenty of web hosts out there. They store your site and make sure it is always accessible. Find one with experience of hosting e-commerce platforms and make sure that they have a disaster recovery plan in place, just in case anything does go wrong. Read the WAHMweb web hosting guide for help choosing a web host.
8. Choose effectiveness over aesthetics
Your website exists in order to drive sales, not to receive artistic admiration. Some of the most successful sites aren’t the most attractive. However, they are designed with the single focus of promoting and selling a product effectively.
7. Test your design
There are always design dilemmas and small changes worth considering. Create multiple pages where each one is slightly different from the next. Vary the colours, buttons or headlines for example. Then, using options such as Google Website Optimizer you can test to see which ones work best.
6. Select a flexible and quick e-commerce platform
Make it easy for people to make purchases. If the purchase process takes too long, does not accept certain payment methods or is evidently not secure, you are more than likely to lose sales. There are plenty of e-commerce platforms out there, select one which is quick, safe and flexible.
5. Make it clear that your site is safe and secure
Purchasing and renewing an SSL Certificate is critical to making online transactions. This certificate shows that your website has the requisite encrypted data to perform safe and secure sales and logins. If you want to know where to buy cheap SSL products, do a quick online search. If the results prove to be too overwhelming, look specifically for SSL 123 Certificates from Thawte. Be sure to speak to experts and customer service representatives to learn more about the different certificates available and what will be best for your e-commerce needs.
4. Make your site easy to search and navigate
It is crucial that potential customers can easily find what they’re looking for. There is very little patience online. Your website must have an effective search function and content needs to be organised logically and clearly. Making things easy to find will make sales much easier to achieve.
3. Purchase without the need to sign up
Too many users are lost because of frustration, choosing eventually not to make a purchase. A lengthy sign-up process prior to actually entering purchase details is a sure fire way to turn people off. Of course you want to gather data, but make purchasing as simple as possible.
2. Step by step purchase process
This is all about setting expectations. If you display a clear step by step guide to the process of making a purchase, users are much less likely to become frustrated with the experience. It may mean a small amendment to your design, but it will be worth your while.
1. Constantly monitor your progress
The online world is incredibly dynamic and trends change all the time. Make sure that you are continually using Google Analytics or similar platforms to monitor what is and isn’t working at all times.