Top Mistakes WAHMs make with their Website Part One
The internet will play a key role in the business success of most self-employed mums and dads. Marketing, business connections and even sales can be generated using the web and neglecting it with guarantee less chance of your business succeeding.
To succeed online you need to be connected to the relevant social media platforms, you may have a Facebook page but more than anything else you need a website. Your website is your base, your home where everything originates from and the place you want to drive your potential customers and turn their visit into sales.
Getting your website right can be difficult, especially if you’ve never had one before. Many people choose to save money in the first instance and set up their own site without professional help. Whilst this can work out well there are some key mistakes that plenty of work at home mums continue to make. Below are the top mistakes you should avoid when setting up your first home business website.
Personal not Professional
Many self-employed mums are drawn into website designs and templates which they like personally. There are hundreds of sugary pink and pastel themed WAHM websites and whilst there are many industries where this does work, there are some industries where it just doesn’t fit. You need to step back and think about your target customer. Is your target customer yourself? If this is so then you may be fine to go along with your hyper-girly feminine theme but if you’re offering a professional service or marketing a product to a wider audience then you should think more neutrally.
If you’re putting a website together for the first time it’s more than just the design. You need to populate your site with compelling, interesting content to keep your customers interested and ensure they choose you over your competitors. Customers will be put off by weak, uncaring content. Writing in a persuasive and interesting way will sell your product or service and it’s also important to avoid spelling and grammatical errors at your peril. Your potential customers are more discerning than you think, they will notice the stray apostrophe so dedicate a decent amount of time to checking and rechecking your website’s content. A clear and direct call to action is also an essential part of your website’s copy.
Your website is your base and the starting post for you to spread your influence. This means it needs to be connected to all your social medial channels. This encourages sharing and means customers can easily move from one of your platforms to the next. If a visitor looks at your website they may want to send a tweet your way or contact you via LinkedIn for a business opportunity and you need to give them a simple way to do this. It’s very unlikely that most people will look you up elsewhere if there isn’t a simple clickable button in front of them. If your website is disconnected from the rest of your online presence then you might as well not have it at all!
One of the easiest ways to avoid these problems is to bring in the professionals. It may not always be the most affordable option in the beginning but the long term advantages make it a worthwhile investment. Alternatively there are lots of online tutorials and support forums so there is scope to muddle through it and end up with a positive result in the end. The worst thing self-employed mums can do is to ignore the need for a website altogether as it should be an integral part of your business and its success.
This is just the beginning however. Keep an eye out for parts two and three to see further mistakes WAHMs make with their websites.