Top Mistakes WAHMs make with their Website Part Two
Last month we brought you the first part in a series about how self-employed mums and dads are losing out by not maximising the value and making the most out of their website.
As we said before your website is your online home, it’s the base from which you can connect with a wider market of customers. Even if your business activities take place mainly offline, almost all customers will expect a working, engaging website.
Here are the next few common mistakes made and how you can avoid them.
Urgency over Understanding
Once you decide you need to design and setup your website chances are you’ll feel the urgent need to get it done as soon as possible. This is the wrong approach. Going into the design process blind means your end product is very unlikely to appeal to your target audience.
It is essential you research your target market in depth and produce a website which caters to their needs. For example, if you’re launching a product or service for an older market you may want to choose simpler, larger fonts and make user-friendliness your key goal.
You need to make a judged prediction of what your potential customers want and in time they may feedback and you can modify dependent on their suggestions.
This relates quite closely to our first point and basically is a huge issue that many WAHMs and in fact business people of all types come up against. It’s very easy to think you can build a website and everybody will flock to it – you have a product or service that’s useful to everybody right? This is never the truth. Every business needs to target a particular audience or at least a number of smaller groups. Nobody can build a website that targets everyone. You can’t possibly accommodate every potential visitor to your site so you need to really think about the customers you believe will get the most from your product or service. Using basic analytics you can work out who your most frequent visitors are and target them specifically.
No Clear Call to Action
If you’re writing your website yourself it can be difficult to get your point across clearly. In simple terms your homepage should tell people what you want them to do once they’ve found your website. This could be buying your product, looking into and booking your service or utilising online resources you’ve provided. You need to clearly tell your visitors what they are supposed to do on your website. Your website’s content needs to answer the question ‘what’s in it for me?’ and as well as ‘why should I stick around here?’
Without a clear call to action you’re giving your visitors nothing to go on. Saying ‘Welcome to my website’ is the absolute worst thing you can do and instead you should start with a clear and obvious statement of who you are and what you do. Your content should then clearly state how to get what you’re offering and important WHY they should want to do so.
That isn’t all and there will be a final third part of this series to ensure all key mistakes are covered and hopefully avoided by all self-employed mums and dads in our community.